Privacy Policy

Last updated:  September 22, 2019

Welcome to Tajima Direct’s website. Tajima Direct LLC and its parent, subsidiaries and affiliates (collectively, “Tajima Direct,” “Company,” “we” or “us”) are committed to respecting the privacy of visitors and users of (our “Website”). The following Privacy Policy (the “Policy”) is provided to inform you of our policies and practices regarding the collection, retention, use and protection of information we receive about you from the use of our Website. This Policy applies only to information collected through our Website and not to information collected offline.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. By visiting the Website, you accept and agree to be bound by this Policy. If you do not consent to this Policy, you must not use the Website. This Policy may change from time to time (see “Changes to this Policy,” below). Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.

What personal information about customers do we collect and how is it collected?

The information we learn from customers helps us personalize and continually improve your experience with Tajima Direct. When you visit the Website, we may collect or ask you to provide several types of information, including information by which you may be personally identified, such as your name, phone number, e-mail and physical address (“Personal Information”), and information abour your usage of and access to the Website.

We gather the following types of information:

–       Information You Give Us. We receive and store any information you enter on our Website or give us in any other way. Most information is provided when you register on the Website; search for a product; review a product; place items in your shopping cart or place an order through the Website; provide information in your account; complete a questionnaire or contest entry form; respond to a survey; or communicate with us via e-mail or through our Website’s features. As a result of those actions, you might supply us with such information as your name, address, and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; content of reviews and e-mails to us, including related images you provide to us; eyewear prescription, and other information necessary for us to process your order.

By providing us with your e-mail address or other contact information, you hereby consent to the Company using such contact information to communicate with you regarding the Website, our products, promotions, events and updates. You also consent to Tajima Direct using your e-mail address to send Website-related notices, including any notices required by law, in lieu of communications by postal mail.

–       Automatic Information Collection and Tracking Technologies. We receive and store certain types of information whenever you interact with us. For example, like many websites, we use cookies to recognize you and/or your devices and gather information to enhance your experience. Please refer to “Do we use cookies?” section below for information about cookies, how we use them, and how you can opt-out from our use of cookies and similar technologies that track your online behavior. We also obtain certain types of information when your web browser accesses the Website or advertisements and other content served by or on behalf of Tajima Direct on other websites.  We may use automatic data collection technologies to collect and retain information about your internet protocol (IP) address; computer and connection information such as browser type, version, and time zone setting, browser plug-in types and versions, operating system and platform; the full Uniform Resource Locator (URL) clickstream to, through, and from our Website, including date and time; products you viewed or searched for; and other technical information to help us identify your device for fraud prevention and diagnostic purposes.

–       Information from Other Sources.  We may collect Personal Information about your requests and interactions with us and our service providers, and obtain information about you from other third-party sources, such as data brokers, commercial sources, and public databases.

Do we use cookies?

Yes. Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as personalized advertisements and storage of items in your shopping cart between visits. Cookies are also used to help us understand your preferences based on previous or current Website activity, which enables us to provide you with improved services. We may use cookies to help us compile aggregate data about Website traffic and interaction so that we can offer better Website experiences and tools in the future. This Policy does not cover the use of cookies by any third-parties.

How do we use your information?

We use information that we collect about you or that you provide to us, including Personal Information: (i) to provide you with information, products and services that you request form us; (ii) to personalize your Website experience and allow us to deliver the type of content and product offerings in which you are most interested; (iii) to administer contests, promotions, surveys or other Website features; (iv) to quickly process your transactions; (v) to allow us to better service you in responding to your customer service and support requests; (vi) to notify you of our changes to our Website or any products or services we offer or provide through the Website; (vii) to serve you tailored advertising based on your provided information and data obtained from the use of our Website; (viii) for marketing of our products and services to you and others; (ix) to make your lenses and assemble your order; (x) to conduct research for the further development of products and services offered on our Website; (xi) to carry out our obligations between you and us and to carry out our obligations in any contracts entered between you and us, including for billing and collection; (xii) to send you our e-mail newsletter if you have opted in to such communications; (xiii) in any other way we may describe when you provide the information; and (xiv) for any other purpose with your consent.

Do we share the information we receive with third parties?

We may disclose aggregated information about our Website users without restriction. We may disclose Personal Information that we collect or you provide as described in this Policy: (i) to our subsidiaries, affiliates, contractors, service providers and other third parties we use to support our business, so long as such parties agree to keep your Personal Information confidential; (ii) to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Website users is among the assets transferred; (iii) where we believe such disclosure is appropriate to identify, combat, and address fraud or other illegal activity and to improve the security of the Website environment; (iv) to fulfill the purpose for which you provide it; (v) for any other purpose disclosed by us when you provide the information; and (vi) with your consent. We only share your prescription and prescription data with our own direct laboratories that will fulfill your prescription and cut your lenses.

We may also disclose your Personal Information: (x) to comply with any court order, law, or legal process, including to respond to any government or regulatory request; (y) to enforce or apply terms of agreements, including for billing and collection purposes; and (z) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.

How do we protect your information?

Your account with us is protected by a password for your privacy and security. We implement a variety of technical and organizational security measures to maintain the security of your Personal Information. Your Personal Information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep such information confidential. When you place orders or access your Personal Information stored on our Website, we offer the use of a secure server. All sensitive credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be accessed by a limited number of persons.

It is your responsibility to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer and device and browser by signing off after you have finished accessing your account.

Please note that the transmission of information via the Internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted through the Website. Any transmission of Personal Information is at your own risk.

How long do we retain your Personal Information?

We retain your personal data for as long as your account with Tajima Direct is in existence or as needed to service you in connection with the products and services offered on our Website. We may also retain your information as reasonably necessary to comply with our legal obligations and/or protect our legitimate interests, and with respect to data used for marketing activities, for as long as we have your consent therefor. We then either delete such information from our systems or anonymize it without further notice to you.

What about third-party advertisers and links to other websites?

Our Website may include third-party advertising and links to other websites. Such linked sites have separate and independent privacy policies and may collect Personal Information. We have no responsibility or liability for the content and activities of these linked sites, and make no representations about the safety or security of your Personal Information transmitted on such sites or to third parties. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these linked sites (including if a specific link does not work).

Are children allowed to use the Website?

Our Website is not intended for children under 18 years of age. If you are under 18, you may use our Website only with the involvement of a parent or guardian. We do not knowingly collect Personal Information from children under the age of 18 without the consent of the child’s parent or guardian. If you believe we might have information from or about a child under 18, please contact us.

What choices do you have about our collection, retention and use of your Personal Information?

You may request that we stop collecting, using and retaining all or some of your Personal Information, and/or that we limit the use or sharing of your Personal Information by contacting us at the e-mail address provided below. If you would no longer like to receive promotional emails from us, you can unsubscribe from such e-mails.

If you would like to prohibit the use of cookies, the “help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. Because cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on.

Users Located in California

Please note that you have the right to access Personal Information about you that is collected, stored and used by the Company, request a copy of your Personal Information in machine readable format, and request that such Personal Information is corrected or deleted by the Company.

You also have the right to restrict the collection, retention and use of your Personal Information, object to the collection, retention and use by the Company of Personal Information about you, and the right to withdraw your consent to the collection, retention and use of such Personal Information by contacting Tajima Direct pursuant to the notice terms in this Policy.

Users Located Outside the United States

Please note that the Website is hosted in the United States. If you access the Website from the European Union, Asia, or any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United States, then through your consent to this Policy, you expressly consent to have your data transferred to and processed in the United States.

General Data Protection Regulation (GDPR), a European Union privacy law, requires companies that collect, retain and use personal data of EU citizens to protect consumer personal data and to take technical and organizational measures to ensure that the level of security used by such companies is appropriate to mitigate the risks posed by the collection and use of personal data. We are the controller of your Personal Information and are committed to GDPR compliance in our online transactions with EU citizens and providing GDPR-related rights in this Policy.

Please contact us at the e-mail address below if you have requests regarding the collection and use of your Personal Information.

Changes to this Policy

We may change this Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy, and we may provide you with additional notice (such as adding a statement to our homepage or sending you an e-mail). We encourage you to review this Policy whenever you access the Website to stay informed about our information practices.

Questions, Comments or Concerns?  Contact us.

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback, including any notices or requests regarding the collection and use of Personal Information, to

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