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How To: Clean and Take Care of Your Lenses
How To: Clean and Take Care of Your Lenses 559 353 Tajima Direct | Premium Lens Replacement

You bought those super sharp Tajima Direct™ polarized replacement lenses, or brand new prescription lenses to upgrade your vision – but also to protect your eyes and the sensitive skin…

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Use Your FSA / HSA Dollars to Buy New Prescription Lenses
Use Your FSA / HSA Dollars to Buy New Prescription Lenses 1024 500 Tajima Direct | Premium Lens Replacement

Did you know that your FSA / HSA funds or your vision insurance can be applied to the purchase of your new Tajima Direct prescription lenses? Whether you’re looking for…

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Choosing your Polarized Lens Tints and Mirror Finishes
Choosing your Polarized Lens Tints and Mirror Finishes 1024 503 Tajima Direct | Premium Lens Replacement

Ready for your next set of polarized lenses, but don’t know what lens color is right for you? Let us introduce you to our current polarized lens tints and mirror…

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The Story of our Superior Lens Technology
The Story of our Superior Lens Technology 1024 500 Tajima Direct | Premium Lens Replacement

It Started 20 Years Ago Tajima Direct™ co-founder Steve Rosenberg left his executive position at Oakley™ to build on his idea for a superior polarized lens technology. He sourced the very best…

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The Newsman: 5Q’s with LA Times and KTLA TV Consumer Advocate David Lazarus
The Newsman: 5Q’s with LA Times and KTLA TV Consumer Advocate David Lazarus 1024 500 Tajima Direct | Premium Lens Replacement

As a respected columnist and consumer advocate for the Los Angeles Times and local news station KTLA, the eyewear category caught his attention the past few years. In particular, the…

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Best Polarized Lenses for Sailing
Best Polarized Lenses for Sailing 1024 500 Tajima Direct | Premium Lens Replacement

A few weeks ago past Rolex Sailor of the Year and one of America’s greatest sailors, Ken Read sent an email asking, “what lens tint would be best for me…

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Polarized Lenses 101 (Updated for 2022)
Polarized Lenses 101 (Updated for 2022) 1024 461 Tajima Direct | Premium Lens Replacement

What do Polarized Lenses do? Quality polarized lenses are designed to filter out harsh light and remove irritating glare from reflected surfaces such as water, snow, roads, buildings, cars and…

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5Qs Living
5Qs: Living Off the Grid in Guadaloupe
5Qs: Living Off the Grid in Guadaloupe 1024 500 Tajima Direct | Premium Lens Replacement

Meet the Waterman from the Caribbean Marin Larretche is living a life many of us only think about. Born and raised on the French Caribbean island of Guadalupe, the 23…

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Introducing the 5Q’s Series: People Who Inspire Us!
Introducing the 5Q’s Series: People Who Inspire Us! 1024 500 Tajima Direct | Premium Lens Replacement

Meet the Queen of Kite Racing and reigning World Champion and Rolex Women’s Sailor of the Year: Daniela Moroz 4-Time Kite Racing World Champion (won her first at the age…

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Our Story
Our Story 1024 500 Tajima Direct | Premium Lens Replacement

Two years ago, we started developing the eyewear business model of the future. Never in a million years would we have thought a pandemic and isolation would spring board our…

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