As seen in: la-times sailing-world trout unlimited

Built for the New Economy

Order any time. From anywhere.
On any device. For any frame.
Superior Polarized Sunglass and Prescription Lens Solutions.
Delivered directly to your doorstep.

Our Values


We believe you should know what your lenses are made out of, who they’re made by, and where they’re processed.

What they’re made out of:
Polarized Sunglass Lenses | Patented Tajima Urethane™
Clear & Transitions Lenses | Trivex, Hi Index

Who they’re made by:
Polarized Sunglass Lenses | Family-Owned 80-Year Old Japanese Lens Maker
Clear & Transitions Lenses | Essilor

Where they’re processed:
All lenses are finished, custom-cut, and mounted in your frames at our state-of-the-art digital lens laboratory in Southern California, where we also process all of our prescription orders.

Factory Direct-to-You. Read more about our lens making here.

First Class Service

We want you to have the best experience possible at Tajima Direct. That’s why we sell consumer direct. There’s no middle-man adding costs, which also allows us to communicate directly with our customers and control the entire experience. We’re committed to you, our customer, to making your experience the very best we can!

Est. 2019. We enjoy a 100% Satisfaction Rate.
Complimentary Shipping and Returns.
30-day satisfaction guarantee or receive a full refund.
See our third party verified reviews here..

Inherently Sustainable

Do we really need to consume more sunglasses?
Does the planet really need to digest and dispose of another plastic frame?

Chances are you have a great frame you love,
but the lenses are beat up or not up to snuff.

Extend the life and upgrade the quality of your favorite sunnies.

Who we are

Steve Rosenberg, Co-Founder: An eyewear industry veteran with over 25 years of experience building sunglass brands Oakley™ and then as the founder of Kaenon™, he’s also the co-creator of our patented Tajima Urethane™ polarized lens technology.

Jacob Rosenberg, Co-Founder: A recent Stanford University graduate who came up with the idea for Tajima Direct midway through his college career:

“Dad, why don’t you sell your lenses directly to the consumer? To have the best polarized lenses for whatever frame best fits their lifestyle.”

Incubated in the technology-driven world at Stanford University, Jacob brings the youth, energy, technology savvy, and digital-first business platform to Tajima Direct while Steve provides the lens innovation, technology and eyewear industry knowledge and experience. Combined with absolute transparency in lens supply and lens making, we don’t believe there’s a better, more authentic business to bring the finest polarized lens technology and prescription lens solutions directly to the consumer, than

Read the full story here.